Exploring the Wild with Jake Revers: A Journey into Hunting, Adventure, and Building a Business from Passion

When Jake Revers sat down with Michael Nelson on the Buying Local podcast, the conversation quickly turned into more than just a discussion about entrepreneurship—it became an adventure story, a masterclass in outdoor planning, and a passionate dive into how a local business can go global while staying rooted in experience.

Jake Revers is the man behind The Revers Agency at Rolling Bones Outdoors, a boutique-style outdoor adventure and hunting consultancy. Based in upstate New York, Jake isn’t just an advisor—he’s his own best client. “I was just hunting deer, turkey, and bear in New York four years ago,” he shared. “Now, I have a 19-state application strategy, and I’m planning hunts in South Africa and New Zealand.”

From Whitetail in the Adirondacks to Elk in the Rockies

The heart of Jake’s story starts with a bucket-list hunt—an elk hunt in Montana he took with his father. That trip didn’t just spark a fire—it ignited a full-blown blaze. “We didn’t know it was possible,” Jake admitted. “But we did it. We made it happen. And now, I’m helping others live out their own dream hunts.”

Jake explained that his agency operates as a booking and application service for hunting and outdoor adventures worldwide. They help hunters navigate everything from applying for tags and licenses to selecting the right gear and outfitter. It’s all powered by a proprietary software tool that matches people with their ideal hunts based on over 30 different personal criteria—from lodging preferences to terrain challenges to trophy goals.

“Think of it as match.com for hunters,” Jake quipped.

Hunting Is the Hook, But Strategy Is the Secret

What becomes clear when listening to Jake is that hunting isn’t just about pulling the trigger—it’s about preparation. The Revers Agency helps clients build long-term strategies based on state regulations, draw odds, and budget. Points systems, preference units, and different application rules from state to state make this more complex than it sounds.

“The system can be overwhelming,” Jake admits. “That’s where we step in. We help people figure out whether they’re planning a hunt next year or building up points for a trophy animal five years down the road.”

Rolling Bones Outdoors processes over 50,000 applications annually, offering clients everything from over-the-counter tag hunts to elite, high-point units. And they don’t just advise. They outfit, consult, and educate—making sure clients are set up for success, both in the field and before they even leave home.

The Human Element: Ethics, Gear, and Getting It Right

Ethics came up often in the conversation. Jake emphasized the importance of making a clean, ethical kill and preparing for the unexpected. He recounted a brutal but rewarding 1,800-yard stalk during his Montana hunt—three mountain ridges, two and a half feet of snow, and no shot taken in the end. But no regrets.

“That’s hunting,” he said. “You do all that work and come away empty-handed. But if you still feel fulfilled? That’s a successful hunt.”

The experience taught him one of his biggest lessons: never assume you can just pick up someone else’s gun and be ready. Eye relief, familiarity, confidence—all critical factors. It’s now one of the many things he advises his clients on.

Built for Every Hunter

Jake’s agency isn’t just for seasoned elk chasers. It’s for the local bowhunter thinking about expanding west, or the turkey caller curious about a grand slam in Florida or Mexico. Whether it’s a $5,500 hunt or an $18,000 luxury expedition, Jake builds plans around what the hunter values most—budget, experience level, goals, or destination.

And for those who might worry that these adventures are out of reach, Jake’s team even offers payment plans to make dreams achievable without breaking the bank. “We call it the hunt layaway plan,” he laughed.

From Casual Conversation to a Movement

Throughout the podcast, Jake and Michael swap stories like old hunting buddies. There’s talk of beards, turkey sightings, falling out of tree stands, and the rush of hearing a gobble at sunrise. But beneath the camaraderie is a real sense of purpose.

Jake’s passion is clear: to turn dreams into plans and plans into unforgettable experiences. Whether it’s a whitetail down the road or a moose tag in Montana, he wants his clients to be prepared, confident, and enriched by the process.

“Every time I go out, I learn something new,” he said. “And I get to help people do the same. That’s what keeps me going.”

Final Thoughts

In an era where many businesses chase scale and volume, Jake Revers is scaling in a different way—through meaningful connections, hard-earned wisdom, and a deep respect for nature. His agency isn’t just a business; it’s a conduit for adventure, family bonding, and living fully in the wild places we dream about.

For anyone looking to break out of the stand and into the mountains—or even just learn what it takes to plan a real adventure—The Revers Agency is a name worth remembering. Just be ready to work hard, learn more than you expected, and maybe—just maybe—come home with a story that lasts a lifetime.To learn more you can check out revers.rollingbonesoutfitters.com or email Jake at jake@rbohome.com