Five Towers Media Welcomes Rebecca Shoemaker
Five Towers Media in Saratoga just brought on Rebecca Shoemaker as their new Junior Creative Director, adding a burst of creative energy to the team. Her story, rooted in an artsy upbringing and driven by a love for branding, makes her a perfect fit for the marketing firm. With a knack for visual storytelling and excitement for the company’s tight-knit atmosphere, Rebecca’s ready to dive in and make waves.
A Creative Start
Growing up in Ballston Spa, Rebecca was surrounded by creativity. Her parents, both photographers, had her snapping pics from a young age, building her love for visual storytelling. Her brother, a musician, kept the artistic spark alive in their home, making creativity a big part of her life. This setup got her hooked on design early on.
Her bond with her dad over movies also shaped her creative side. They’d watch films together, sometimes binging four in a day. Movie posters, with their bold visuals and storytelling, caught her eye and got her thinking about graphic design as a career.
Finding Her Way
Rebecca’s choice to go into design came naturally, as she wanted a job that mixed creativity with purpose. Even though she was good at math and science, she leaned toward artistic work. At SUNY Oswego, she looked up to professors in marketing and entrepreneurship who ran their own businesses, inspiring her to follow a similar path, and other teachers showed her what to steer clear of, helping her shape her own approach.
In high school, Rebecca ran an Etsy shop, turning old vinyl records into painted wall art. It was a fun way to learn about online marketing and social media, especially through TikTok. Later, her internship with the Rochester Red Wings, a minor league baseball team, gave her experience working remotely with a design crew, setting her up for her role at Five Towers.
Rebecca’s all about branding projects, where she can create visual identities that pop. At SUNY Oswego, she worked on a brand kit for Joli Beauty, a made-up makeup and skincare company. She designed logos and shot photos for ads, loving how it blended her photography and design skills. That project locked in her passion for branding, which she’s now bringing to Five Towers.
Outside work, Rebecca keeps her creativity flowing with hobbies like reading fantasy and dystopian books, playing horror games, and watching movies. These keep her inspired and add fresh ideas to her design work.
“I’m super excited to grow and learn how to lead a team,” Rebecca says, shining with enthusiasm for her future at Five Towers.
Marketing and Enthusiasm
Rebecca landed at Five Towers thanks to a tip from her hairdresser, who mentioned knowing the company’s founder, Michael. Wanting to level up her marketing skills after focusing on social media in her last job, she saw Five Towers Media as the perfect spot. She’s currently working on promotional materials while getting the hang of new marketing ideas.
The team’s supportive, creative atmosphere is a big win for her. Everyone’s ready to pitch in, making it a great place to work. As Junior Creative Director, Rebecca’s pumped to grow, learn project management, and maybe lead a team down the road. Her enthusiasm for learning shows she’s got big potential.
With her cat, Peanut, chilling at home and an awesome team backing her up, Rebecca Shoemaker’s set to bring her design passion to every project at Five Towers Media.
