How Sabrina Houser Scaled Capital CFO+ To 40 Experts

Sabrina Houser founded Capital CFO+ in 2016 as a solo venture offering outsourced bookkeeping and CFO services.

Spurred by direct client requests and the widespread shift toward fractional work during the COVID-19 pandemic, the firm rapidly expanded into a 40-person agency providing full-service finance, marketing, and HR solutions. This massive growth allowed Houser to step back from the daily operational grind and instead focus her energy on big-picture leadership, ensuring top-tier client satisfaction, and fostering team development.

To effectively manage a scaling business without compromising her people-first leadership style, Houser implemented the Entrepreneurial Operating System (EOS) to build a strict framework around accountability and core values. This structure simplified their service offerings, guided their hiring processes, and synergized perfectly with strategic CPA partnerships that continue to drive strong referral traffic to the business. As she looks to the future, Houser plans to utilize AI and automation to empower her staff’s capabilities rather than replace them.

For more details on her journey and business strategies, be sure to read the full post here: https://hourglasssaas.com/blog/sabrina-housers-built-capital-cfo-plus-around-people/