Visual Storytelling: The Creative Journey of Todd Bailey | Buying Local #71

00;00;00;00 – 00;00;12;26
Speaker 1
Welcome, everyone, to buying local. I’m your host, Mike Nelson, from Five Towers Media, joined today by I guess I. We can say you’re an old friend now, Todd. I mean, I’ve known you for, I don’t know, six, five, six years.

00;00;12;29 – 00;00;14;02
Speaker 2
I’m not that old, Michael.

00;00;14;08 – 00;00;21;26
Speaker 1
Not that old. No, no, not not old age, but just. We’ve known each other for a while. Ladies and gentlemen, Todd Bailey.

00;00;21;29 – 00;00;24;17
Speaker 2
Hello. And with me today?

00;00;24;19 – 00;00;42;28
Speaker 1
Yeah. Of course. Absolutely. I’m glad to connect. And we haven’t seen each other in a while. So we gotta catch up, man. I’m gonna see what’s going on. Yeah, but before we do that, Todd, why don’t we give things a little context here? Why don’t you tell the audience, just a little bit about who you are and your business and and what you guys do?

00;00;43;01 – 00;01;05;27
Speaker 2
Thank you. So, I’m a creative, truly, at the end of the day. And I think the umbrella, that sort of over our course, everything is is that statement. I’m a creative. I began my creative journey in music, actually, and, in a very young age, and I was a music performance major in college and really kind of doing that, and then also some corporate stuff.

00;01;06;00 – 00;01;35;29
Speaker 2
And eventually, I decided that playing music on weekends and trying to grow a family wasn’t always necessarily sustainable. So I treated hobbies, and I picked up a camera back in around 2011, and I had some experience in marketing in the past as well. But, I really just fell in love with the camera, and that evolved and sort of meandered and started taking on a little bit of a life of its own to the point where, it just didn’t really make sense for me to have a job anymore.

00;01;36;01 – 00;02;02;28
Speaker 2
I was building a business, and it just was happening organically through the passion of being creative. So, in doing that, I, reluctantly added video to that offering, actually reluctantly, because you know how it goes with all this equipment, right? You know. Yeah. Well, I got to have the tripod and the lights and the sound and the booms and the and, but but I jumped into that headfirst and, a few years ago, I said, you know what?

00;02;02;28 – 00;02;28;19
Speaker 2
I think it’s time to put a bow on this. I’m just going to be Todd Bailey photo video and marketing. So that’s really been the evolution and what I’ve found in this type of creative work and working with companies, you know, from large national brands like Bank of America, down to a small local business is there’s a real value to bringing that sort of creativity in those areas.

00;02;28;19 – 00;02;49;09
Speaker 2
And then combining that with the digital marketing world. You know, you and I have worked together on some projects as well. Yeah. There you is like an extension of my team also. But at the end of the day, it’s it’s like, it’s a bit of a superpower to have high quality really, you know, good sort of business minded content being made.

00;02;49;09 – 00;03;07;26
Speaker 2
That’s then being put to work in the marketing spaces and places. It creates a nice flow and, you know, removes a lot of the red tape instead of having maybe, six contractors and a marketing director, you can kind of get rid of all of those layers and just put it under one team. That’s for today.

00;03;07;26 – 00;03;34;20
Speaker 1
So, yeah, it’s, it’s funny because when I am talking to my clients and, you know, just kind of for the audience’s benefit, you know, there is some overlap with what Todd and I do, which is not a, competitive thing, like you said. Like we work together on some projects, we that I think we both operate under the abundance mindset that, a rising tide raises all ships, and there’s plenty of work for everybody.

00;03;34;20 – 00;04;11;05
Speaker 1
Right? So it, But it’s it’s funny, Todd, because when I’m talking to our marketing clients about photo video, whether it’s for website or other marketing products, they always say, you know, they’ll they’ll start asking about photo and video. And I’d be like, okay, so here’s, here’s my spiel. We can do that if you like mediocre photo and video, but if you want great photo video, then we got a guy, right, like, and, and I, I always do it with the trying to lean them towards calling you because I’m like it.

00;04;11;07 – 00;04;29;15
Speaker 1
Yeah. Anybody at this point can take a picture with their phone, right? A few of us have cameras that are like pro rigs, but just because you got the gear doesn’t mean you have the skills. Right. And I, I would put the photo work that you do up against anybody. Right.

00;04;29;15 – 00;04;35;08
Speaker 2
And you. I was just published in Forbes magazine too, so that was really a pretty big accomplishment I think. Yeah.

00;04;35;10 – 00;04;39;00
Speaker 1
That’s pretty awesome. What was, what was it that you got in Forbes?

00;04;39;03 – 00;05;03;12
Speaker 2
So I again, I worked with some national clients, Bank of America Merrill Lynch, and here locally in Clifton Park, they recognized one of the financial teams for Merrill, as, number six in the country. And number one in New York state, right here in Clifton Park. Yeah. So the Sirica Mark team over there, and they’re, they’re great, friends as well.

00;05;03;12 – 00;05;16;14
Speaker 2
So it’s really an exciting, chance to curate something, knowing it was really going to get legs and go places and, yeah, it’s a big stage to to have a photo on, you know.

00;05;16;17 – 00;05;34;00
Speaker 1
Yeah, absolutely. Always nice to see your work out in the wild, too, especially with and such a big name organization like Forbes. That’s pretty wild. Are you still Todd? I’m curious. Are you still doing the the composite photography stuff that you do for some teams?

00;05;34;03 – 00;06;01;27
Speaker 2
Yeah. And I think to just clarify what that means, and why we do that, it was something that I started doing quite like at about a decade ago now. What I realized was, you know, this is going to be maybe a little nerdy stuff, but when you’re photographing a group of people and you want to make sure that everyone’s well and looks their best, that can get pretty technical.

00;06;01;27 – 00;06;24;18
Speaker 2
If you have a large group like I did with, this reconnect team. But one workaround for that is you photograph each individual and you cut them out individually, and then you can position them in Photoshop in sort of any arrangement. And what this is sort of just accidentally turned into is instead of just being a photographer now, I’m like building systems.

00;06;24;18 – 00;06;40;21
Speaker 2
So, you know, three years down the road, a team will call me and say, hey, we just hired a guy. We’ll send them to your studio, him or her. And then, instead of getting 15 people back together and trying to coordinate that many schedules, it’s just one person. And we added to the photo and we’re off to the races.

00;06;40;21 – 00;06;45;26
Speaker 2
So I, actually, just got an order to do about another ten of these.

00;06;45;28 – 00;06;46;27
Speaker 1
Oh, no kidding.

00;06;47;00 – 00;06;47;25
Speaker 2
Yeah.

00;06;47;27 – 00;07;06;10
Speaker 1
Yeah, I think it’s a great product. And in today’s day and age, with growing and shrinking and changing teams like, you know, trying to get everybody together every time you got to redo the team shot and it, it just it really is just such a great way to do it, such a great approach.

00;07;06;12 – 00;07;23;19
Speaker 2
And I always talk to my clients about the tools that are at their disposal, like simple things like Canva. Right. So say you’re a realtor or something like that. They’ve got some great templates. You can take the headshot that I give and drop it in there and just hit a button and it’ll cut you out. And you can do all kinds of fun stuff with it.

00;07;23;19 – 00;07;25;18
Speaker 2
So yeah.

00;07;25;21 – 00;07;46;13
Speaker 1
Very cool. And Todd, what do you, you know, so you do obviously you do photo, you do video, you do marketing, some website design stuff. You know, you’ve got a pretty good mix of the different services that provide that you provide. But is it are you heavily in one area and then a little less on the other? Is how does that mix work for you?

00;07;46;15 – 00;08;24;10
Speaker 2
Yeah, I get this question a lot. I wish I had a, a more interesting answer than that, but it’s honestly, it’s just it’s like equal parts of the pie all the way around. And, and we’re I really enjoy most to work is instead of just separating those out by slices is I really like merging them. And that’s where you know, that sort of like fractional CMO relationship really blossoms because it it lets me kind of have a hand in each of those respective slices, whether that’s, you know, having you guys build a website for me and, you know, all together.

00;08;24;12 – 00;08;50;25
Speaker 2
So, that’s my ideal. If I could I really enjoy doing that. And and look, this kind of work is best when it’s a long term commitment relationship versus. Yeah, you know, I’m always happy to do one offs for people. But like I was saying, with that building composites and that infrastructure, I’m warehousing that footage, you know, I mean, that’s there’s stuff that people call me and say, hey, five years down the road, they’re like, do you have that?

00;08;50;25 – 00;09;10;04
Speaker 2
I lost that, or it’s like, it’s all there. So we build, we build, we build, and we have to, you know, think of any business and and it’s like you can’t necessarily predict what sort of priorities will come up down the road out of the blue. There’s a trade show and oh my gosh, we need a banner, right.

00;09;10;04 – 00;09;25;16
Speaker 2
Or something like that. And having a like a team or a content creator like me with a bank in a warehouse of content, we can pull from that anytime. So the we sort of feed that the more we can be nimble down the road.

00;09;25;18 – 00;09;48;20
Speaker 1
Yeah. It’s, you know, you mentioned the, the, the Canva tools that are out there with some of the templates I got, it pretty much this is so on my mind recently. I of course, I know people are probably kind of sick of talking about AI at this point, like they’re sick of talking about Covid, but it’s I’m just really curious.

00;09;48;20 – 00;10;14;11
Speaker 1
And it I’ve got a few interviews coming up where I’m going to be asking questions, because I’m just curious how everyone is responding to AI, how they’re integrating with AI, or if they’re just completely against it and it’s the devil. You know, obviously in the, in the content creation space, you know, as I look at it from an agency media company standpoint, I mean, first of all, we’re very integrated with the AI.

00;10;14;11 – 00;10;31;09
Speaker 1
It’s involved in every single piece of work we do. There’s not a single thing that we are creating or building or writing that doesn’t touch AI in some capacity. I’m curious about how you’re seeing it from your point of view, from your perspective that.

00;10;31;12 – 00;10;51;18
Speaker 2
It’s very non-emotional for me, it’s just another tool. Right? That’s the way I, I know for some people it can be, a little bit of a hot button, but, I’m using it same every single day in fact, you know, a great example. I just did a shoot at a, a center that supports people who are severely disabled.

00;10;51;20 – 00;11;12;02
Speaker 2
So we went around and did photos there of them doing different activities. But this location was under construction. So, you know, maybe not the prettiest walls and floors at the moment kind of stuff, but they really needed some powerful images. And, you know, it was very I said, there’s nothing that can hold us back today. And that’s the bottom line.

00;11;12;02 – 00;11;35;10
Speaker 2
I said, we can just change the floors. We can just add stuff to the ones you know. And so I find it to be it’s just removed the cap for creativity in my world. It’s everything is on the table now. And so I say that with a caveat. The greatest thing that we have in the world today is that we can do anything creatively.

00;11;35;12 – 00;11;39;07
Speaker 2
Yeah. Hardest thing in the world today is that we can do anything creative.

00;11;39;09 – 00;11;40;15
Speaker 1
Yeah, without a doubt.

00;11;40;16 – 00;12;15;17
Speaker 2
So I think, like, my mission is really always to kind of help people refine their, the scope of what they really need and get down to figuring out a way to move forward because you can almost be paralyzed by these endless options. Now including some of the video tools also, I mean, you just, from making your voice sound like it was recorded in a studio even though it was on your phone or, you know, you’re reading a script, so your eyes are looking over here and then you click a button and it’s just corrected, and now you’re looking at the camera.

00;12;15;19 – 00;12;43;08
Speaker 2
Meanwhile, you were in fact looking off to the side. Yeah. You know, it’s just wild. And I can see where some of that maybe gets a little scary because it’s like, what’s real? What’s not. But, I guess that’s sort of incumbent upon us as a client and a creator, you know, package together, working together to figure out how to keep things authentic and not to faux, but, I’m I’m totally on board with it.

00;12;43;08 – 00;12;58;04
Speaker 2
It’s not going away. It’s one of those things, like, you could find yourself being lost pretty quickly if you’re not staying up on it. So yeah, I definitely, try to stay as much into that as I can think about what’s doing.

00;12;58;06 – 00;13;16;26
Speaker 1
Yeah, it’s funny, there’s a couple people that know that, or we’re at the panel that I was on a couple of years ago where I think there were six of us on the panel, and I was the only person on the panel that was like, hey, guys, bad. We gotta we can’t, you know, and, we need to be responsible.

00;13;16;26 – 00;13;37;07
Speaker 1
But however, you know, two years later, it’s like I really did have to come to terms with the fact I. It is a scary thing. But like, like you said, it’s not going anywhere. And literally, like, we had to choose to either integrate with it or be completely left behind by our competitors that are being that are integrating with it.

00;13;37;07 – 00;14;00;20
Speaker 1
Right. It’s pretty wild thing. I but I think we need to do a PSA. Todd and that PSA is don’t use the headshot AI generator tools that are out there that you can put on your cell phone. I keep seeing people that I know, and I just want to reach out to them, like, okay, that doesn’t even look like you.

00;14;00;26 – 00;14;10;06
Speaker 1
I’m not sure that is you or unless did you, like, somehow reduce your biological age by 25 years like I keeps you? You know what I’m talking about, right?

00;14;10;06 – 00;14;12;24
Speaker 2
Like I it.

00;14;12;26 – 00;14;15;20
Speaker 1
It’s so bad. It’s so bad.

00;14;15;22 – 00;14;38;27
Speaker 2
Yeah. Actually, I had a client, that did that, and just kind of couldn’t live with it, you know, he said, you know, it’s something because I had nothing. But. Todd, can you do something different? And so, in that case, though, you know, he his partner, who was out of the state and unable to shoot with me, was going to use their AI photo.

00;14;38;27 – 00;15;03;22
Speaker 2
So he said, can we kind of keep the background swap, you know, so it’s really neat. Absolutely. You know, so in that case we’re kind of blending the tool with the real production. But yeah. No, it’s I think it’s not to beat this up now. But I think when you see those and and maybe people try to make it seem as if that is a real photo.

00;15;03;25 – 00;15;23;02
Speaker 2
You see all the, the compliments and all sorts of things and it’s like I know you know. Right. Some people know clearly not all because they’re raving about the photo but yeah. No it’s interesting I think there’s maybe almost like an AI etiquette. It’s like not yet written where it kind of.

00;15;23;05 – 00;15;25;01
Speaker 1
Yeah. It needs, yeah, it needs to happen. Right.

00;15;25;03 – 00;15;26;09
Speaker 2
Yep.

00;15;26;12 – 00;15;50;14
Speaker 1
God, that is wild. And, like, what about are you still doing, I know that you were pretty involved with. I don’t want to say the automobile industry, but I know, like, I believe you had a relationship with the. Look, the automobile, AutoML, the auto museum locally, I for some reason, I couldn’t get automobile out of my mouth there.

00;15;50;16 – 00;15;54;22
Speaker 1
And you guys do, like, a car show every or, like, can you. Are you still doing all that stuff?

00;15;54;24 – 00;15;57;17
Speaker 2
Yeah, I’m on the board of the Charity Motor Club. Which?

00;15;57;17 – 00;15;59;18
Speaker 1
Sterry motor club, that’s what it was. I’m sorry.

00;15;59;21 – 00;16;37;02
Speaker 2
Oh, no, I mean, I am involved with the Saratoga Automobile Museum. They’re great friends. And, I enjoy working with them. In 2020. Look at my poster, 2022. I put on a show there called Danyang Goes Muscle Cars at the museum. Don Yanko was essentially like the Carroll Shelby, but of Chevrolet. Okay, so he was a car dealer in Canonsburg, Pennsylvania, and, you know, sort of just found some hacks and was really tricking out those, Camaros, one of which was featured on, like, the Fast and Furious stuff.

00;16;37;05 – 00;16;57;29
Speaker 2
And the reason for that was, I’m involved with a team that are putting together essentially like a series like maybe like a Netflix or something like that about his life, which was really quite interesting. He was obsessed. Yes. And all this cool stuff. But, his daughter, who survives him, is also on the team with me.

00;16;58;06 – 00;17;21;09
Speaker 2
So we put that show on just to kind of elevate the voice in the car communities. And and really, he’s in the muscle car world. His name is very well-known. Fact. One of his cars just sold at auction for $1.8 million. So, yeah. So put some really exciting traction on that front. In fact, I have a call with our writer on Friday.

00;17;21;11 – 00;17;41;13
Speaker 2
This involves includes also, a potential museum being built near where his original location was with a replica of his office and things like that. So there’s some cool. There’s some real diehard eco fans out there. And with the sale of that car at 1.8 million, it made a lot of noise in the car world, for sure.

00;17;41;15 – 00;17;42;06
Speaker 2
Yeah.

00;17;42;09 – 00;17;47;04
Speaker 1
But and you guys, when when there’s your annual event that usually have.

00;17;47;06 – 00;18;19;19
Speaker 2
So, I, I’m not necessarily involved any longer however, that muscle cars at the museum is kind of continued now and is oh nice. So that’s kind of a cool thing to see. And it’s typically around, like May. Okay. So yeah, it’s one of the, you know, many, sort of niches in the car spaces. You got your guys who like the, you know, the Lambos and Ferraris, and then you got this whole subsector of people who are really, really into the muscle cars.

00;18;19;21 – 00;18;35;18
Speaker 2
I mean, to think that a car like that could go for 1.8 million, it really is like, I don’t know what exactly that says about muscle cars, but I think it’s really making a resurgence, if you will, you know? Yeah.

00;18;35;20 – 00;18;39;24
Speaker 1
What are your thoughts on the Cybertruck? Tom?

00;18;39;26 – 00;18;43;23
Speaker 2
I think someone should convert it into a muscle Cybertruck.

00;18;43;24 – 00;18;45;24
Speaker 1
Ooh. Okay.

00;18;45;26 – 00;18;48;00
Speaker 2
Like a big black in there or something like that.

00;18;48;04 – 00;19;04;00
Speaker 1
Yeah, yeah. That’s flooding. They’re such a polarized vehicle. My kids, like, every time they see one, they, like, start making throw up noises in the backseat or whatever. And I don’t know why they don’t like it, but they don’t. They, they think they’re they’re not good looking vehicles. I guess it’s.

00;19;04;00 – 00;19;11;17
Speaker 2
Definitely a polarizing, I would say like a brand, too. I mean, I know with my kids, it’s like they just they’re like Tesla, you know?

00;19;11;20 – 00;19;28;25
Speaker 1
Yeah, right. I don’t my kids are the same way. They’re like, oh, that’s that Elon stuff. I’m like, I’m like, all right, whatever. I don’t care either way. But they’re they’re pretty passionate about it. I guess. So what else are you working on right now that’s got you excited?

00;19;28;25 – 00;19;58;18
Speaker 2
Talk doing a lot of music again. So this this all kind of comes full circle. You know, my kids, are now, 12, 11 and eight, so they’re a little more independent. You know, I don’t it’s not changing diapers these days. So I kind of decided to venture back into music. A few years back, I was given an opportunity to perform at a retirement home, and, hadn’t really performed in quite some time, but it forced me to.

00;19;58;21 – 00;20;15;17
Speaker 2
And it forced me to learn some older music, country, you know, stuff I may not have known yet, but, I’m a regular there now. I play every month, and it really kind of got those wheels turning again. And, since I’ve now I go by a PA system and the lights.

00;20;15;20 – 00;20;16;19
Speaker 1
Go. I have the gear.

00;20;16;21 – 00;20;37;21
Speaker 2
So now I’m doing bars and I’m doing, like, solo shows. I just had a pretty, really fun one last weekend. Bit Ponderosa Pines on the second Hughley. But, it’s fun because I can pivot to karaoke, too, during my show. So, I played a backing tracks, play guitar and sing. So it’s kind of like a front man show.

00;20;37;23 – 00;20;51;08
Speaker 2
But with, you know, I literally used to sing like operas on the weekdays and Metallica at night so I can pivot to any genre and, I think that makes the show a lot of fun.

00;20;51;11 – 00;20;54;25
Speaker 1
That’s quite some that’s range right there to Metallica to opera.

00;20;54;25 – 00;21;11;28
Speaker 2
I mean yeah, it’s been I grew up doing a lot of musical theater things in that one to being a rock band, to be a rock star. And but then I went to college for it. And you know, so you got to do like the chamber choir stuff and all that stuff. So, but I guess kind of like my work experience.

00;21;11;28 – 00;21;22;17
Speaker 2
I love kind of the, you know, what do they say different? I forget to sing now, but yeah, I love to just explore all the things I really.

00;21;22;17 – 00;21;45;28
Speaker 1
Yeah, that’s fun. And I forgot to ask. Or maybe I didn’t forget to ask, but I haven’t asked it yet. Is, you know, from, photo video marketing standpoint. You know, I know you mentioned a couple financial firms. Like who? Who are the people that you’re typically working with from a client standpoint?

00;21;46;01 – 00;22;14;17
Speaker 2
Well, some of my larger clients include American Cancer Society, as I said, Bank of America Merrill Lynch, Northwestern Mutual, large financial firms. But I really, really love to work with sort of the small to medium business owner. I grew up with two entrepreneurial parents. And so it’s kind of in my DNA. And I love that, you know, we can get creative.

00;22;14;17 – 00;22;38;03
Speaker 2
We can kind of we’re not really, really restricted with small to medium sized businesses. You know, I really enjoy because it’s like we can really just take the lid off and, experiment a little bit, really try to refine it. Typically, they don’t have the budgets to build a real brand like a Nike would or something like that.

00;22;38;05 – 00;23;00;12
Speaker 2
So a lot of the times they’re slightly under defined with their brand and through doing, you know, really high quality content. I think we, we sort of naturally get into a space where we’re helping refine them. And that forces us to do that. I find that to be a lot of fun, very rewarding, I bet.

00;23;00;15 – 00;23;20;25
Speaker 1
I bet, I mean, I always love, you know, the small business always try to be the champion for folks you know, and help help them rise, grow their businesses. I think it’s always a fun time. And then that’s, you know, I, we probably spent more time on, on the photo and not as much time on the video.

00;23;20;25 – 00;23;25;08
Speaker 1
I. What what kind of video projects are you doing these days?

00;23;25;11 – 00;23;49;20
Speaker 2
Well, to actually think about that, I’ve probably got 4 or 5 projects that are still in post-production right now. But it really runs the gamut, as you might guess, from being in front of the camera and making a card video like we did with the, Saratoga Auto Museum, which was probably one of the most fun shoots I’ve done.

00;23;49;20 – 00;24;14;00
Speaker 2
We had a pickup truck, and one of my shooters was harnessed into the back, hanging off the back of the truck, you know, with the camera dangling. And, I was given the Porsche for the day, so, we were riding up and down route nine in Saratoga there and, you know, doing lane changes and kind of blowing past the camera, and then you back off again and, kind of doing stuff like this.

00;24;14;00 – 00;24;43;00
Speaker 2
So, yeah, that was a lot of fun. But it truly runs the gamut from live events to filming people who are, presenting or speaking to sit down interviews. One of my other clients is one of the largest Verizon Wireless retailers in the nation. They’re called cellular sales. And, I’ve been basically doing and this is a it’s actually really interesting.

00;24;43;02 – 00;25;14;15
Speaker 2
I do an internal YouTube channel. So they’re retail sales company. So we got 3 or 400 salespeople around the state, right. And in a sales organization, what’s the main mode of communicating email and meetings. Right. So I had this idea to expand on that instead of the, you know, 7:00 meeting once a month where everybody’s falling asleep or the 400,000 emails that are crossing everybody’s desk that maybe don’t get read.

00;25;14;18 – 00;25;37;26
Speaker 2
I said, let’s translate those things into a fun, entertaining in the language of YouTube kind of thing. And so, that’s kind of quite well. In fact, one year I did a full, wrote a script and filmed the whole thing. We did a full on office episode with the intro and everything, and we did it with their back office.

00;25;37;28 – 00;25;45;29
Speaker 2
Nice. And, so that was fun. That’s another example of just take the lid off and just go with it. It’s fun. Yeah, yeah.

00;25;46;00 – 00;25;48;15
Speaker 1
Get creative and creative. Problem solving.

00;25;48;17 – 00;25;51;08
Speaker 2
Yeah. Yeah. Exactly right.

00;25;51;11 – 00;26;11;28
Speaker 1
And then, I don’t want to keep you on here all day, but, I was curious. So you also have, like, the CMO side of what you do, too, right? The chief marketing officer, fractional services. What what is that? So for people that are listening and maybe they’re considering looking for something along those lines, what does that CMO activity look like for you?

00;26;12;00 – 00;26;35;24
Speaker 2
So I explain it like this. You know, let’s just look at who my competition is as a CMO. Well, it would be an in-house marketing person. What is a salary look like for someone like that? What is the skill set look like for a person like that? There’s a high likelihood that the cost would be greater than working with someone like me.

00;26;35;24 – 00;26;57;19
Speaker 2
Because it’s not a full time situation. Yeah, and there’s a very high likelihood that the, amount of services that can be provided at a high level are not able to be achieved. So higher cost, lower services, the opposite. We invert that, the lower cost. But I’m going to bring in teams I’m going to be calling. Yeah.

00;26;57;20 – 00;27;13;10
Speaker 2
Like to help with this website. I’m going to you know, but at the end of the day I’m the tip of the spear. And that’s the point is you don’t have to manage teams. You have to manage, you know, trying to find an expert in SEO or somebody who can do your social media. Maybe I do that outsourcing.

00;27;13;11 – 00;27;34;10
Speaker 2
Maybe I have someone internally that’s doing it. But at the end of the day, it starts with that sort of single point of contact so that I’m with that client, crafting all those sorts of moving parts and, as you know, it’s gone from, a nicety to a necessity today. Right? Yeah. So many people are like, I, I don’t post enough.

00;27;34;10 – 00;27;51;14
Speaker 2
I don’t know how to post, where to post, I don’t know how to. And so just having at least someone that’s right there with you that can kind of hold your hand and take you for beginning, middle and end with that stuff, that’s really that’s really what I try to do is that CMO love it.

00;27;51;16 – 00;28;10;07
Speaker 1
Love love it. Super needed to man. Like to your point, it is expensive. I mean, you know CMO in this area you’re going to spend 100 grand, you know, plus sick time plus PTO, plus, you know, vacations, all the things. And you know, the fractional you never have to worry about any of that stuff.

00;28;10;10 – 00;28;36;14
Speaker 2
Correct? Yeah. And then on top of that, you so you hired that CMO and now they are going to go find contractors, right? So it’s like CMO plus contractors or all of that for a fraction of the cost. A fractional CMO. Yeah. But who happens to also be an expert photographer videographer? I do graphic design. You know, where I have people that do that and you don’t have to manage any of those moving parts.

00;28;36;14 – 00;28;48;14
Speaker 2
So I look at that as being really well positioned in the marketplace as a real value group. Yeah. And and that’s an area I’d like to continue to grow in my business. So, that’s how that works.

00;28;48;17 – 00;29;06;09
Speaker 1
Nice. I’ve got a, I’ll get you offline about that. Actually I’ve got, I’ve got a couple of thoughts for you on that, on the CMO stuff. If you’re looking to grow that, I’ve got a couple of thoughts for you. So, Todd, if people are interested in getting hold of you, maybe they want you for photo, they want for video, they want some CMO stuff.

00;29;06;09 – 00;29;08;12
Speaker 1
Like where do they find Todd Bailey?

00;29;08;15 – 00;29;22;09
Speaker 2
So my website’s t b photo pix pix, dot com TV, auto pix, dot com, and also on all the social platforms. So yeah, I’d love to connect.

00;29;22;11 – 00;29;26;23
Speaker 1
Love. Awesome. Thanks to spend some time you. It’s good to see your face. It’s been a.

00;29;26;23 – 00;29;28;25
Speaker 2
Why don’t you Mike Nelson appreciate I.

00;29;28;27 – 00;29;42;22
Speaker 1
You know like one of the hopefully we’ll be able to get in you know actually like physically face to face at some point here. Yeah. I feel like I’m spending my whole life on zoom meetings these days, but it’s the time we’re living in. I guess.

00;29;42;24 – 00;29;45;16
Speaker 2
You’ve been. Well. Thank you. Appreciate the time again.

00;29;45;18 – 00;30;04;01
Speaker 1
Yeah. You know, a brother. And, of course. Thanks, everybody for listening. You can, find this episode and other episodes that we record on buying local.us and of course, podcast or hosted on Spotify, Apple Rumble and YouTube. There is a video version on YouTube and Rumble and and maybe even Spotify. Actually, now that I say that out loud.

00;30;04;01 – 00;30;14;03
Speaker 1
But, I never listened to my own episode, so I have, I really don’t know. So but check us out on those, channels, everybody. And, thanks for listening. Thanks for watching. And you’ll hear from this next week.