25 Silver Boutique Celebrates Summer Style Launch with Ribbon Cutting at Lake George Outlets
Lake George, NY — The Lake George Regional Chamber of Commerce invites both businesses and shoppers to a festive Ribbon Cutting celebration at 25 Silver Boutique on Wednesday, June 18, at 3:00 PM at 1454 Route 9, Lake George, NY (Lake George Outlets next to Starbucks). The event celebrates the boutique’s recent Chamber membership and the exciting debut of the vibrant new Diesel & Lulu’s pop-up—bringing playful, beach fashion to the region.
A collaboration between boutique owner Brendan Wrenn and Perilee Olson, founder of Diesel & Lulu’s, the new clothing line brings bold, beach-inspired style from Cape Cod to the Lake George Outlets—just in time for a vibrant summer kickoff.
The event starts at 3:00 PM with a ribbon cutting ceremony, followed by an upbeat evening of shopping, sipping, and celebrating until 8:00 PM. Guests can enjoy:
- Complimentary local refreshments and sweet treats from Adirondack Winery, Adirondack Pub & Brewery, Springbrook Distillery and more
- Exclusive first-look shopping access to the Diesel & Lulu’s summer collection
- Stylish surprises, laid-back vibes, and a chance to meet both Diesel & Lulu’s founder Perilee Olson and 25 Silver Boutique owner Brendan Wrenn
- Raffle drawings with prizes
Raffle prizes include:
- A $200 Diesel & Lulu’s gift certificate
- A Big Bogg Bag filled with summer accessories
- A men’s gift set packed with stylish accessories
- A Brighton jewelry set including a necklace, earrings, and bracelet
All Chamber members in attendance are automatically entered into the raffle. Shoppers who make a purchase during the event will also receive an entry to win!
“Bringing Diesel & Lulu’s to the Lake George region feels like a perfect fit,” said Perilee Olson, Founder & Owner of Diesel & Lulu’s. “Our brand was born from the vibrant energy of Cape Cod, and Lake George has that same vacation-ready spirit. We’re thrilled to launch here and bring our playful, coastal style to such a dynamic destination.”
“We’re thrilled to welcome 25 Silver Boutique as a new Chamber member and to celebrate this dynamic collaboration in our region’s retail scene,” said Gina Mintzer, Executive Director of the Lake George Regional Chamber of Commerce & CVB. “The launch of Diesel & Lulu’s is a shining example of how Lake George continues to draw in innovative female entrepreneurs and exciting new shopping experiences. With strong visitation and a vibrant business community, we’re confident this partnership will thrive.”
In addition to its outlet location at 1454 Route 9, Lake George, NY, 25 Silver Boutique also has two additional storefronts:
- Lake George Village (197 Canada Street)
- Bolton Landing (4952 Main Street)
This summer, all three locations will showcase 25 Silver Boutique’s signature accessories, gifts, and apparel, along with the vibrant Diesel & Lulu’s clothing line.
Whether you’re a Chamber member, local shopper, or summer visitor, this celebration is the perfect way to discover something new, connect with the business community, and enjoy coastal-inspired fashion with a Lake George twist.
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About Diesel & Lulu’s
Founded on Cape Cod, Massachusetts, Diesel & Lulu’s is a bold, lifestyle-inspired clothing brand that channels coastal creativity into every design. Known for its signature patterns, colorful accessories, and carefree spirit, the brand invites women of all ages to embrace comfort and confidence with a fun, beachy twist. Follow them on Facebook.
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About the Lake George Regional Chamber of Commerce & CVB
Dedicated to propelling year-round tourism and nurturing a thriving business community in the Lake George region, the Lake George Regional Chamber of Commerce & CVB, Inc. is steadfast in its endeavors. The Chamber’s primary objective is to stimulate the growth and progress of its member enterprises by providing an array of opportunities, including networking functions, educational programs, ribbon-cutting ceremonies, and more. Established in 1952, this member-centric organization operates as a not-for-profit 501 C (6) corporation. Encompassing a regional perspective, the Chamber boasts a membership exceeding 400 entities spanning diverse sectors of the business landscape. For deeper insights, please explore lakegeorgechamber.com. Engage and connect with the Chamber across various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
