7 Steps to 10x Your Content Game Using AI
Note: This article was originally adapted from a recorded podcast short for Blue Collar StartUp.
Do you know you should be creating content but never seem to have the time? Writing a blog feels like pulling teeth, and social media posts often get pushed to “later.” The truth is, consistent content is essential for SEO, marketing, and staying relevant—but it doesn’t have to take hours. With the right AI tools, you can turn a five-minute video into blogs, clips, and posts that keep your brand visible and your audience engaged.
Here’s how to build a simple system to 10x your content output without 10x the effort.
1. Start With a Quick Video
Instead of staring at a blank screen, start by hitting record on your phone. Don’t overthink it—just talk. A 3–5 minute video is more than enough. You can do this on a job site, in your office, or even in your truck. Share tips, common mistakes you see, or insights from a project you’re working on. The goal is to capture your authentic thoughts in your own voice without worrying about grammar, formatting, or perfect delivery.
2. Transcribe the Video With Otter.ai
Once you’ve recorded your video, upload it to a transcription tool like Otter.ai. For around $20/month, Otter will convert your spoken words into text within minutes. This step eliminates the blank-page problem—you now have a raw draft full of your ideas and expertise.
3. Export and Upload Into an AI Writing Tool
Next, export your transcript as a PDF and upload it into an AI tool such as ChatGPT or Grok. This is where the magic happens. Because the content is based on your own words, you don’t have to worry about plagiarism or the AI making things up. Instead, it’s refining what you already said into a structured blog post.
4. Prompt AI to Create a Full Blog
Give your AI assistant clear instructions. For example:
“Please create an 800-word blog using the attached transcription. Focus on points 1, 2, and 3. Make sure it’s SEO-friendly and conversational.”
Best practice is to aim for at least 600 words to keep Google happy, but don’t be afraid to go longer if your topic deserves it. Within seconds, you’ll have a polished draft that you can either publish as-is or lightly edit.
5. Edit, Refine, and Personalize
AI tools are powerful, but they still benefit from your human touch. Read through the blog and adjust tone, phrasing, or examples so it truly reflects your brand voice. You can even feed the draft back into AI and ask for revisions like, “Make this sound more casual” or “Add a stronger conclusion.” This editing pass usually takes just a few minutes.
6. Repurpose Content Into Social Media Clips
Don’t stop with just a blog. That same video can be chopped into short-form clips (15–60 seconds) using AI video editors like Opus Clips. These tools can automatically find highlights, add subtitles, and even style them with different fonts. Suddenly, one short recording has become a blog post and multiple social media assets you can share across Instagram, Facebook, LinkedIn, or TikTok.
7. Build a Consistent Content Engine
When you combine all these steps, you’re creating a system that takes less than 30 minutes per week but yields massive content output. From one short video, you now have:
- A blog post for your website (boosting SEO)
- A video for YouTube or email marketing
- Multiple short clips for social media
- A written piece you can share in newsletters
For under $100/month in AI tools, you’re producing enough content to stay visible, relevant, and competitive.
Final Thoughts
AI is not here to replace your creativity—it’s here to accelerate it. Think of these tools as the hammer or screw gun in your marketing toolkit: they don’t do the work for you, but they make the job faster and easier. By recording short videos, transcribing them, and letting AI transform them into polished blogs and clips, you can 10x your content game without 10x the effort.
So next time you’re on a project or have a quick insight, pull out your phone and hit record. In half an hour, you’ll have a blog post, videos, and social media content ready to go—all while keeping your authentic voice front and center.
Watch the full podcast episode here: https://buyinglocal.us/podcasts/blue-collar-startup/