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What Marketing Really Looks Like for a Blue-Collar Business

Written by Staff Report on May 5, 2026. Posted in Business, Featured, Marketing, May, Outsourcing, Technology.

Starting a blue-collar business involves more than just mastering a trade. You have to actively get the phone ringing.

On a recent episode of the Blue Collar Startup podcast, co-hosts Mike Nelson of Five Towers Media and Derek of Daigle …

todd bailey photography upstate ny

The Power of Great Content and Creative Storytelling with Todd Bailey

Written by Staff Report on April 8, 2026. Posted in 2026, Business, Business Support Services, Content Creation, Entertainment, Featured, Marketing, May, Newspaper, Technology.

Photo from tbphotopix.com.

For Todd Bailey, the title of a creative is the umbrella that covers everything he does. Based in Upstate New York, Bailey has built a robust career spanning premium photography, videography, and digital marketing. Working as

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Latinx entrepreneurs working together on a project in modern office using colorful sticky notes during a productive meeting

Strengthen Your Business with Smart Marketing

Written by Staff Report on March 27, 2026. Posted in 2026, April, Business, Business Support Services, Community, Content Creation, Featured, Marketing, Newspaper.

Why PR and earned media are now the most important investment in your marketing strategy—and how Buying Local delivers both.

In the coming months, our marketing column will spend a lot of time talking about the power of an integrated …

5TM takes on automation

Five Towers Media Launches Foundry 5 — Bringing Enterprise-Level Workflow Automation to Saratoga’s Small Businesses

Written by Staff Report on March 16, 2026. Posted in 2026, April, Business, Business Support Services, Featured, Marketing, Newspaper, Outsourcing, Saratoga Springs, Technology.

Local agency owner Michael Nelson expands into business automation — helping small teams stop drowning in manual work and start scaling.

Michael Nelson, owner of Five Towers Media — a Saratoga Springs marketing agency serving clients across the Capital Region …

Happy young Caucasian millennial or gen z woman with long brunette hair streaming with smart phone on tripod, shooting social media blog in modern cafe. Influencer using social networks indoor. High quality photo

5 Minutes to 10x Your Marketing: What Should You Talk About?

Written by Michael Nelson on February 19, 2026. Posted in 2026, Business, Business Support Services, Content Creation, Featured, March, Marketing, News, Newspaper, Press Release, Technology.

In a recent Buying Local article, we introduced the concept of “Five Minutes to 10x Your Marketing.” The strategy is simple: record one focused, five-minute video each month and use it as the foundation for a range of marketing assets.

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video marketing

Five Minutes to 10× Your Marketing

Written by Michael Nelson on January 27, 2026. Posted in 2026, Business, Business Support Services, Content Creation, Featured, February, Marketing, News, Newspaper, Press Release, Technology.

How one short video can fuel months of effective, cross-channel promotion

By the time most small businesses give up on marketing, it’s not because they don’t care.

It’s because marketing feels overwhelming.

Business owners and even marketing teams often believe …

marketing team

7 Steps to 10x Your Content Game Using AI

Written by Staff Report on August 29, 2025. Posted in 2025, Community, Featured, Marketing, Newspaper, September.

Note: This article was originally adapted from a recorded podcast short for Blue Collar StartUp.

Do you know you should be creating content but never seem to have the time? Writing a blog feels like pulling teeth, and social …

website up approach

A Fresh Take on Marketing: The Website Up Approach

Written by Michael Nelson on March 28, 2025. Posted in Featured, Glens Falls, Marketing, Newspaper.

Website up approach funnel graphic.

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cannabis plant coming out of a keyboard with a rocket on top

Growing Green: Digital Marketing Strategies for NY’s Cannabis Industry

Written by Rosetta Annino on February 1, 2025. Posted in Featured, Marketing, Q4.

cannabis plant coming out of a keyboard with a rocket on top

Marketing a cannabis business in New York (or anywhere in the U.S., really) is tough. With strict state rules and federal restrictions that prevent big companies like Google and Facebook from allowing paid cannabis ads, it can feel like you’re

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Group of young multiracial business people are working in modern office. Freelancers in coworking place. Creative and stylish youth.

Why Outsourcing Your Marketing Makes Sense: A Conversation with a Fellow Business Owner

Written by Michael Nelson on September 14, 2024. Posted in Featured, Marketing, Outsourcing, Q3.

Group of young multiracial business people are working in modern office. Freelancers in coworking place. Creative and stylish youth.

Coffee. Some weeks, it might be half my life — and no, that’s not a complaint! Coffee is where I have the chance to network with other business owners. I hear their stories, their perspectives, and their struggles.

A few …