Five Towers Media Launches Foundry 5 — Bringing Enterprise-Level Workflow Automation to Saratoga’s Small Businesses
Local agency owner Michael Nelson expands into business automation — helping small teams stop drowning in manual work and start scaling.
Michael Nelson, owner of Five Towers Media — a Saratoga Springs marketing agency serving clients across the Capital Region — has launched Foundry 5, a new business automation company purpose-built for small businesses ready to work smarter.
Foundry 5 identifies the manual, repetitive workflows eating up a small team’s day — invoicing, lead follow-up, reporting, client onboarding — and automates them end-to-end. Projects are fixed-scope and fixed-price, typically completed in two to three weeks. Automations run on Foundry 5’s managed infrastructure, with ongoing monitoring and support available through monthly care plans.
Until recently, sophisticated workflow automation was largely out of reach for small businesses — the cost and complexity favored enterprise companies with dedicated IT departments. A new generation of automation tools has changed the math, and Foundry 5 is built to take advantage of that shift on behalf of local business owners.
“Our mission has always been to help small businesses grow — and to give them unwavering support as we do. We see local teams carrying massive workloads that automation can lift off their plates. When you stop doing manually what a system can do for you, you free up your people to focus on higher-level work. That’s what actually moves the needle.” — Michael Nelson, Founder, Foundry 5
Foundry 5 operates with a focused service model: one engineer, a defined set of automation tools, and a deliberate cap on active clients to ensure quality of delivery. Ongoing support is available through optional monthly care plans that cover monitoring, maintenance, and SLA-backed response times.
Nelson, who continues to lead Five Towers Media, sees the two businesses as complementary — one helping companies grow their audience, the other helping them build the operational foundation to handle that growth.
About Foundry 5
Foundry 5 is a Saratoga Springs-based business automation company helping small businesses identify, scope, and automate the manual workflows that slow them down. Fixed-scope projects. Fixed prices. Client-owned deliverables. Learn more at foundry5.us.
About Five Towers Media
Five Towers Media is a Saratoga Springs marketing agency serving small and mid-size businesses across the Capital Region. Founded by Michael Nelson, Five Towers Media focuses on helping clients build meaningful audience relationships that drive long-term growth.
Frequently Asked Questions
Foundry 5 is a workplace automation platform launched by Five Towers Media to help businesses streamline repetitive tasks, improve efficiency, and reduce manual administrative work.
Workplace automation can save time, reduce errors, improve communication, automate workflows, and allow small business owners to focus on growth and customer service.
Automation software can handle scheduling, customer follow-ups, data entry, reporting, invoicing, lead management, and other recurring business processes.
Businesses are adopting automation to manage rising operational demands, improve productivity, support remote collaboration, and stay competitive in a technology-driven marketplace.
Foundry 5 provides automation solutions designed to help Capital Region businesses simplify operations, improve workflow management, and scale more efficiently.
