5 Minutes to 10x Your Marketing: What Should You Talk About?
In a recent Buying Local article, we introduced the concept of “Five Minutes to 10x Your Marketing.” The strategy is simple: record one focused, five-minute video each month and use it as the foundation for a range of marketing assets.
While many business owners appreciate the idea, a common question follows: What should the video actually be about? The uncertainty around content often creates more hesitation than the act of recording itself.
The answer begins with a clear understanding of what marketing truly is.
A Practical Definition of Marketing
At its core, marketing can be defined as identifying a specific group of people who have a specific set of problems and positioning yourself as the solution.
This definition shifts the emphasis away from promoting your company and toward understanding your audience. Effective marketing does not begin with your history, your features, or your accomplishments. It begins with the problems your ideal clients are trying to solve.
When you clearly describe a problem someone is experiencing, they immediately recognize themselves in your message. That recognition builds trust and positions you as someone who understands their situation.
How to Structure Your Monthly Video
To make your five-minute video effective, focus on one specific issue your target audience regularly encounters.
For example, a veterinarian might discuss a common seasonal health concern. A chiropractor might explain frequent causes of back pain. A B2B company might address operational inefficiencies that impact profitability. The more specific the problem, the more powerful the connection.
Once you identify the problem:
- Explain why it occurs.
- Provide helpful insight or guidance.
- Clarify how your services address this issue.
This approach demonstrates expertise without turning the video into a sales pitch. Your goal is to educate and build confidence, not to list credentials.
What to Avoid
Many businesses default to talking about themselves, highlighting their team, their achievements, or their capabilities. While that information has value, it does not always help a prospective client understand how you solve their problem.
Even “Meet the Team” content should connect back to customer outcomes. Instead of simply introducing a team member, explain how their role contributes to solving client challenges.
Most online searches, whether through search engines or AI tools, begin with a question. People are looking for answers. When your content directly addresses those questions, it becomes far more relevant and effective.
Why This Strategy Works
Consistently creating problem-focused content strengthens your authority and improves clarity in your messaging. Over time, you build a library of videos that address the real concerns of your audience and position your business as a trusted resource.
The formula remains straightforward: identify the audience, identify the problem, and present yourself as the solution.
With one focused five-minute video each month, you create meaningful content that supports your broader marketing efforts and keeps your messaging aligned with what your audience truly cares about.
Need Help Clarifying Your Message?
At Five Towers Media, we help businesses refine and strengthen their messaging so it resonates with the right audience, performs well in search, and drives measurable results. Your audience is already searching for answers; let’s make sure they find you.
If you’re unsure what problems to focus on, or want help structuring your monthly video for maximum impact, we’re happy to guide you. Check out our free video guide and learn how you can create content that connects: https://fivetowers.us/what-should-you-talk-about/