Who Is Matthew Knoth?

A New Generation of Ethical Sales at Five Towers Media

If you’ve attended a business networking event in Warren, Washington, or Saratoga County recently, chances are you’ve met Matthew Knoth—or at least heard his name. A familiar face at chamber mixers, ribbon cuttings, and community gatherings, Matt represents a new kind of sales professional: one grounded in ethics, relationship-building, and genuine community support.

From New Hartford to the North Country

Originally from New Hartford, New York, Matt’s path to the Capital Region wasn’t accidental. After graduating from Nazareth University with a degree in Business and Sports Management—and competing as a collegiate lacrosse player—Matt was looking for a place where hard work, relationships, and opportunity intersected.

That search led him to the Glens Falls–Saratoga region, a business community known for collaboration rather than competition. As a newcomer, Matt didn’t hesitate to immerse himself—introducing himself to business owners, learning the local landscape, and showing up consistently.

Sales Without the Stereotype

Matt joined Five Towers Media in July as a Sales Specialist, stepping into a role that many people misunderstand. To Matt, sales isn’t about pressure, manipulation, or quotas—it’s about listening.

“We’re not used-car salespeople,” Matt explains. “We don’t manipulate people into buying something they don’t need. If we can help, great. If not, that’s okay too.”

This mindset mirrors Five Towers Media’s broader philosophy: sales should serve the client first. Matt was drawn to the role precisely because it rejected the traditional “always be closing” mentality. Instead, he learned to go for no—encouraging honest conversations that allow business owners to decide for themselves whether a solution truly fits.

Learning Through Challenge

Like any good salesperson, Matt didn’t avoid the hard parts. Cold calling—often considered the most intimidating aspect of sales—was part of his early training. While rejection came frequently, Matt credits the experience with building resilience and clarity.

“You hear ‘no’ all day. But eventually, when someone says ‘yes,’ it feels natural—because you’ve already learned how to listen.”

This process helped Matt sharpen his communication skills, strengthen his confidence, and develop what Five Towers calls “conceptual strength”—the ability to stay grounded, empathetic, and focused even in difficult conversations.

Community Before Commission

What truly defines Matt’s approach is his belief that sales should strengthen the local business ecosystem. Through active involvement with the Adirondack Regional Chamber of Commerce and other networking organizations, he’s seen firsthand how collaboration fuels growth.

“I don’t just want to take from the community—I want to give back,” Matt says. “These businesses are the backbone of the region.”

Rather than chasing transactions, Matt builds trust. He learns business owners’ challenges, understands their goals, and connects them with resources—even when it doesn’t lead to an immediate sale.

Looking Ahead

As Matt takes on a larger role—including hosting episodes of the Buying Local podcast—his focus remains the same: amplify local voices, tell meaningful business stories, and help entrepreneurs grow in ways that align with their values.

For Matt Knoth, ethical sales isn’t a strategy—it’s a responsibility. And for the businesses he works with, that approach makes all the difference.