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Author: Michael Nelson

Five Towers Media is a marketing agency proudly building on a foundation established in 2013, with a new name and renewed mission since 2023: to make marketing easy and help businesses grow. Why? Because we believe small business ownership and entrepreneurship are the purest paths to freedom. We want to give those folks unwavering support on this path. They’re the heart and soul of every community, the truest path to freedom, and the driving force behind a thriving economy. They’re our neighbors, our friends, and our families, and they deserve to succeed.

chris of severus AI

Christopher Crowd Says the Biggest AI Risk Is Doing Nothing

Written by Michael Nelson on June 26, 2026. Posted in Business, Featured, Glens Falls, July, Queensbury, Technology.

chris of severus AI

For many small business owners, artificial intelligence still feels like a future technology. Christopher Crowd, founder of Severus AI in Glens Falls, believes that mindset may be one of the biggest obstacles holding businesses back today.

Speaking on the Buying …

Elementary age student girl in earphones, listening to online class, watching webinar on digital tablet, sitting on multi colored puzzle carpet at home interior. People. Education. Digital technology 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

How Nourishing Minds Tutoring Embraces Non-Verbal Communication Tactics

Written by Michael Nelson on June 26, 2026. Posted in Featured, July, Saratoga Springs.

Elementary age student girl in earphones, listening to online class, watching webinar on digital tablet, sitting on multi colored puzzle carpet at home interior. People. Education. Digital technology 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

For nearly two decades, Lauren Leuzinger has proven that non-speaking individuals with autism can learn to read and communicate effectively. As a special education teacher and literacy specialist at Shenendehowa Central Schools and co-operator of Nourishing Minds Tutoring throughout the

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Why Saratoga’s 250th Anniversary Matters More Than Ever

Written by Michael Nelson on June 26, 2026. Posted in Arts & Culture, Community, Featured, July, Saratoga Springs.

Photos by Daniel Wilson Photography

As America approaches its 250th birthday, Bill Teator believes the story is far bigger than a single day of celebration.

As Executive Director of Campaign for Saratoga 250 Inc. in Saratoga, New York, Teator is …

Happy young Caucasian millennial or gen z woman with long brunette hair streaming with smart phone on tripod, shooting social media blog in modern cafe. Influencer using social networks indoor. High quality photo

5 Minutes to 10x Your Marketing: What Should You Talk About?

Written by Michael Nelson on February 19, 2026. Posted in 2026, Business, Business Support Services, Content Creation, Featured, March, Marketing, News, Newspaper, Press Release, Technology.

In a recent Buying Local article, we introduced the concept of “Five Minutes to 10x Your Marketing.” The strategy is simple: record one focused, five-minute video each month and use it as the foundation for a range of marketing assets.

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video marketing

Five Minutes to 10× Your Marketing

Written by Michael Nelson on January 27, 2026. Posted in 2026, Business, Business Support Services, Content Creation, Featured, February, Marketing, News, Newspaper, Press Release, Technology.

How one short video can fuel months of effective, cross-channel promotion

By the time most small businesses give up on marketing, it’s not because they don’t care.

It’s because marketing feels overwhelming.

Business owners and even marketing teams often believe …

website up approach

A Fresh Take on Marketing: The Website Up Approach

Written by Michael Nelson on March 28, 2025. Posted in Featured, Glens Falls, Marketing, Newspaper.

Website up approach funnel graphic.

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performance industrial

Performance Industrial Revolutionizing Kitchen Exhaust Cleaning with “Beyond the Sticker”

Written by Michael Nelson on March 28, 2025. Posted in Blue Collar, Featured, Glens Falls, Newspaper.

Photo provided.

In the high-stakes world of commercial kitchen maintenance, Performance Industrial stands out with its “Beyond the Sticker” philosophy, a commitment that goes far beyond simply affixing an NFPA 96 compliance sticker to a hood.

Based in South Glens …

Willow Marsh Farm Store.

The Renaissance of Raw Milk: A Visit to Willow Marsh Farm Store

Written by Michael Nelson on March 28, 2025. Posted in Featured, Glens Falls, Local Farmer, Newspaper.

Willow Marsh Farm Store. Photo provided.

Nestled in the serene town of Ballston, New York, Willow Marsh Farm Store exemplifies a growing movement toward local, unprocessed food that prioritizes quality over quantity. Operated by Sara and Chuck Curtis, this family-run

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Downtown Glens Falls. Photo by Michael Nelson.

Mayor Bill Collins: A Vision for the Glens Falls’ Thriving Business Community

Written by Michael Nelson on March 28, 2025. Posted in Featured, Glens Falls, Newspaper.

Downtown Glens Falls. Photo by Michael Nelson.

In a recent episode of the Buying Local podcast, hosted by Michael Nelson of Five Towers Media, Mayor Bill Collins of Glens Falls shared his insights on the city’s burgeoning business community, its

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Group of young multiracial business people are working in modern office. Freelancers in coworking place. Creative and stylish youth.

Why Outsourcing Your Marketing Makes Sense: A Conversation with a Fellow Business Owner

Written by Michael Nelson on September 14, 2024. Posted in Featured, Marketing, Outsourcing, Q3.

Group of young multiracial business people are working in modern office. Freelancers in coworking place. Creative and stylish youth.

Coffee. Some weeks, it might be half my life — and no, that’s not a complaint! Coffee is where I have the chance to network with other business owners. I hear their stories, their perspectives, and their struggles.

A few …